While awaiting the time when a reopening of the border is in the cards, messaging and outreach continues, reminding them of what they miss and how much we miss them, with quick and multi-faceted marketing ready to go when the time comes.ДЇax: 518.563.3320 12 Nepco Way, Plattsburgh, NY 12903 Media Kit Consociate Program We have also developed a comprehensive and phased plan for promotion north of the border for tourism and our airport. This includes new initiatives to add support for small businesses not yet in recovery such as our restaurants, that are losing the вЂњrelief valveвЂќ of outdoor seating. Our reason for that Hail Mary pass was to serve our regional businesses, and fall will bring a continued commitment to maximizing our support through information, guidance, training, advocacy, and direct assistance. If this comes soon, accessing PPP will do much to get us through the year.Д«ut enough about us. The major unknowns include the fate of several frozen state grants we counted on, the limitation of events unless virtual and the continued failure in Washington to reach a compromise that will renew the PPP forgivable loan program and open it to Chambers that have thus far been precluded from applying. That has been very gratifying for the entire team here. Membership was anticipated to go down but instead has actually notched up, while most renewals are including the added contributionД¬ases, are making straight donations toward our work.

When needed most or, worse yet, shut down.ДЄnd how is this act of faith working out so far? Better than expected on some fronts. This compares with many Chambers that reduced their operations WeвЂ™ll run in the red as necessary this year and figure it out next year. Never mind the substantial reductions in income from several sources. Operations through this unprecedented challenge. On the financial side, the ChamberвЂ™s вЂњHail Mary passвЂќ which was thrown in late March remains aloft. With appropriate caveats and with a notion of flexibility to adjust as needed. And in spite of the continuing impact of the pandemic, that is what we are doing at the North Country Chamber. As we enter fall, this would normally be a time for focusing on remaining goals for 2020 and looking head to 2021.

Falling backwards